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Web Address Locator Issues
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Today's Web Address Locator Tip
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the purpose of Search Engine Optimization (SEO). Keyword
Rich/Targeted Domain Names
One belief is that you should have generic keywords you want to
target in your domain name. For example, if you are a web
designer in Sydney you might choose a domain name such as
qualitywebdesigninsydney.com. Branded Domain Names
The second belief is that your domain name should represent your
brand. You might run a company called Whicked Reality Inc, so
your domain name would then be whickedreality.com or something
along those lines. Keyword vs Branded Domain Names -
Which is better?
So which is better for SEO, the keyword or the branded domain
name? Branded domain names are the cleaner, safer
bet.
Sure, search engines analyse URLs for keywords, but they clearly
filter out questionable domain names. In the two examples
above, qualitywebdesignsydney.com looks horrible to the human
eye, so chances are it will look horrible to the search engine
algorithms. That is, it will look horrible unless the
page contains some great quality content.
Private Domain Names
When you register a domain name, ICANN (the domain names governing body) requires that your name, email address, mailing address, and phone number are made publicly available. Anyone can see your personal information using a Whois lookup anywhere and anytime. Spammers and junk mailers often search through the Whois database to create mailing lists. That s right. Your personal information is exposed 24 hours a day to these people.
The easiest solution to this problem is of course to use Private Domain Names to protect your contact information.
How does Private Domain Names work?
This servi ..
You only have to look up a popular search term in Google for
proof that long, wordy domain names aren't generally the way to
go. SEO is a term that would certainly come up with sites
that have been optimized to the nth degree. Put it in Google and
you won't find any mega-long-silly-domain-names.com. It's a
similar story when you search for the term search engine
optimization.
Some of the sites in the SERPs do contain the term seo
but it is always used within a branding context and not simply
to boost a search engine ranking. Keywords in Page
Names
If you really feel the need to have some keywords in your URL,
then I suggest putting those keywords in either directory or
page names. For example, if you run a web hosting and web design
company you might structure your pages as so:
http://www.companyname.com/web-design/quote.html
http://www.companyname.com/web-hosting/packages.html
Knowing Domain Name RegistrarsDo you want to have a domain name? Or, do you wish to register for your domain name? Well, that is not too hard though. With the presence of the domain name registrars, your desire for domain names will be made possible.
But what really are domain registrars?
In a most concrete identification, the domain name registrars are actually companies that register domain names for those who love to own a domain name. And for everybody to comprehend the real nature of domain name registrars and the nature of their work and their role in domain name registration, one must then learn about the ICANN o ..
As you can see, we've hit the target keywords of web
design and web hosting without compromising a simple
and classy looking companyname.com. Conclusion
- Choose a simple, relevant, branded domain name. The one
exception is if you manage to pick up a nice one or two word
generic keyword domain name, but most are taken already.
- Structure your site/URLs so that you hit the most important 1
or 2 keywords in your directory or page structure.
- Keep optimizing your site with other SEO tips and
tricks.
- Always remember - content is king - so make your pages
useful and informative for people.
About the author:
Scott writes for Goo
Theory, a site dedicated to revealing the secrets of search
engines.
Scott GeerKeyword Rich vs Branded Domain Names
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