There are a number of benefits that can be gained from choosing a domain name with a country specific tld, especially if you conduct your business primarily in one particular country.
Search Engine Benefits
Most of the large search engines will give you a higher search ranking for a site that has the tld of the searchers country. For example, if someone from the United Kingdom is performing a search for widgets, a search engine will often rank widgets.co.uk higher than other sites selling the same product but only have a .com tld.
Having a country specific tld will also allow you to be included in a lot of great country directories that stipulate that your domain name has a certain tld. Getting your site into these directories can be a great way of improving your search engine ranking as these are 1 way links from authority sites for your chosen subject. These kind of links are graded much higher than reciprocal linking.
Buyer Confidence
Having a domain tld will often give the buyer more confidence when making a purchase as they consider the site to be local, therefore governed under the same laws as the buyer. This makes it easier to follow up and sales and make complaints if any problems occur during the purchase of the product. It also helps to settle any nerves if the buyer is able to see a street address that they recognize, rather than a foreign address.
Sometimes the best policy is to purchase both a .com and a country tld. This allows you to appeal to both international and national customers. The potential sales that you can get with a country domain tld should not be overlooked as a small investment in an extra domain can bring big returns for you and your business.
Gather information about your customer before they start browsing
Top 10 Powerful free Domain Name Tools
There are numerous free tools online that help you research and find good keyword domain names to register for your online business. Or simply to buy and resell domain names for profits. I am certain you already use a few of these from time to time.
Here then is my Top Ten list of the best free domain tools in no particular order.
1.
http://www.whois-search.com
Gives you a list of the best domain names pending delete. Also shows you which drop catchers are successfully catching which names daily.
2
http://www.whois.sc
Helps you find active, inactive, and available domain names. A personal favorite of mine.
3.
http://www.domainname-search.com
Page rank predictor t ..
Another benefit of having a country domain name is that you already know where your customer is likely to be from. This means that you can display products for that particular customers region without having to ask the customer to select which geographic area they are in. When a customer types in their country domain, you can forward them to your main domain name but display only products that will be of interest to them and have all the prices in their own currency. This gives the site a local feel and will again bring that buying confidence that is so important when trying to make a sale.
Summary
I hope youve seen the importance of not overlooking this great opportunity to bring in extra customers, simply by choosing a country domain name or simply adding as an extra name that points to your main domain name.
An Informational Website Provides the Ultimate Flexibility When You Are Ready to Create a Domain Name
Content is King
If you provide great content online users will make sure that they can find your website. You can create a domain with hyphens, longer phrases and words. You dont want to use the 67 character maximum allowed for domain names, but 15 plus characters is totally acceptable.
To make your domain name memorable, it should be a short phrase that describes your website, your products or your particular area of expertise. If you provide reliable, accurate information, web users can use bookmarks or type the phrase directly into a search engine to get back to your site. This mean ..
About The Author
Steve Ashton is a programmer and web developer. He runs two popular websites, Web Hosting Guide and Domain Names Center.
Steve AshtonThe Benefits Of Having a Country Top Level Domain (TLD) Name
