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org, etc..), can be one a huge asset when it comes to Internet
marketing. Companies have been known to pay literally millions
of dollars for a domain name. Why? It's because domain names
have become a huge business for making money from the Internet.



There are people out there that have nothing better to do, than
to sit around and buy up all of the domain names they can think
of. Some are just obsessed with owning Internet real estate,
while others are investing in their future. Yep, it's an
investment. Why? Well, because they may have the domain name
that you want bad enough to pay them more than what they paid
for it. Right now, the average domain name sells for about ten
bucks from a domain registrar. You can find them cheaper, and
you can certainly find them much more expensive. However, if you
find a domain that nobody is in possession of, you can pick it
up at just about anyplace that sells domain names for under
fifteen dollars.



What makes a domain name so valuable?



Suppose you are selling squares. Would it make a lot of sense to
have a domain name of http://www.circles.com? It probably would not.
The reason is, those people came to that site expecting to find
circles. Imagine their disappointment when all you had to offer
was squares. However, what if your domain name was
http://www.squares.com? Now you're cooking with grease! Think of all of
the people that would simply type your name into their address
bar, without ever even using a search engine. People have
somewhat come to expect the domain name of a website to be
relevant to its content. I know, I know, what about Google and
Yahoo, or any other big name that has a domain that has nothing


to do with its content. Well, that answer is simple. It's called
"Branding." Branding is when a name, regardless of its typical
meaning, because valuable. Usually branded names are small, and
easy to remember. That is what helped them to become more
popular. Quick, think of a guy's name. Was it something like
John, or Bob? Why wasn't it Sebastian, or Ebenezer? It is
because our simplistic little minds like to keep things simple.
We cherish simple things in life, and we remember them more
easily. Domain names are no different. We remember the small
simple ones, and besides, they are easier to type. That is all
part of branding, and unless you are lucky enough to get a hold
of a name like that, and have the dough to sink into marketing
it, you should probably stick to a name that describes you
website's content. That's why domain names are so valuable.
People buy them up, and resell them to us to make a profit,
because a good name is hard to come by.



How do we choose the right domain name?



First, decide if you are going to attempt to compete in the
Branded name market, or if you are going straight to a name that
makes sense for your website. If you are going for the branded
option, more power to you, and good luck buddy! However, if
you're going with a name that makes sense, sit down at your
computer, and find a website that sells domain names. I
recommend Site Expressions for href="http://www.siteexpressions.com/domain_registration.php">dom
ain names, but you are welcome to go anyplace you feel
froggy. Site Expressions offers their domain lookup tool, and
you can type in any name that you think of, and it will let you


know if that name is taken, and if so, what other alternatives
you can have for that name.



Choosing a domain name for a website is tricky business. The
value of that domain name will be placed squarely upon the
results you get in traffic from it. Search engines play a large
role in the value of a domain name. They can make or break your
online presence. If a search engine considers your domain name
to be relevant to your website, then that search engine may give
more search results to your site. If your website does not bring
in traffic, perhaps you should look at such things as the domain
name. Domain names that are too long, have too many words, or
are just plain hard to remember will rely on links to get
traffic to your. If you can pick a relevant domain name, one
that is easy to type and remember, you will not only get traffic
from backlinks, but also traffic generated by the domain name.
That is how you can place a value on a domain name. If it brings
traffic to your site, it is priceless, and you should hang on to
it. Remember the guy sitting at home waiting to buy it? He will
be watching you, I promise.



About the author:


Jamey Perkins has spent the last few years working in href="http://www.siteexpressions.com">website design. He is
currently studying SEO techniques to further provide better
service to his web design clients. You can visit his website on
Search Engine
Optimization
and learn more about his techniques.
Jamey PerkinsThe value of a domain name

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